Scenty Makes Forbes’ ‘Most Promising’ List

Forbes Magazine named Scentsy to its 2011 list of America’s 100 Most Promising Companies. Scentsy was ranked No, 66 on the list that features “100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.”

Founded in 2004, Scentsy’s flagship product is scented, wickless candlesheated in decorative ceramic warmers. The warmers use a low-watt bulb.


Independent consultants sell the flameless candles and other Scentsy fragrance products at home parties, through a catalog or online.

Scenty was the largest company on the list based on revenue and employees, with 2010 revenues of $381 million and an employee base of 750. Scentsy now employs more than 1,000 people in three states and expects revenues in 2011 to exceed $500 million.

“It’s an honor to be on Forbes’ list of America’s 100 Most Promising Companies,” said Orville Thompson, CEO and co-owner of Scentsy. “The selection considers not only what we’ve accomplished, but our potential for continued growth, and the future is bright for Scentsy.”